Now,
the full view
The ceramic sector is at a moment of transition. Decarbonisation. Electrification. Regulatory pressure. New markets. Evolving construction systems. Artificial intelligence in processes. Everything happens at once. And none of these transformations can be understood in isolation.
36 years placing ceramic quality at the centre of international debate.
Multiple perspectives. Multiple topics. Still on the same plane.
Five dimensions. One forum. Qualicer 2026.
Since its creation in 1990, the congress has established itself as a global reference space for professionals, companies, institutions and experts linked to the ceramic flooring sector. Qualicer, with its history, has been the perfect meeting point for debate on fundamental aspects of the ceramic sector. And that experience gives us the responsibility to make the next step real.
Qualicer 2026 transversal themes
Qualicer was born when the ceramic sector needed a meeting space. Three decades later, we continue to bring new voices, new disciplines and new geographies to our international congress.
Quality and excellence
Quality as the great leadership factor that drives profitability, elevates brand positioning and opens new opportunities in increasingly demanding global markets. A strategic approach where excellence in product, processes and service becomes a decisive competitive advantage, generating trust, prestige and sustained long-term growth.
Installation and the future of construction
Industrialised off-site construction, large exterior spaces and new installation standards represent the final stage of the ceramic value chain. Product quality starts in the factory, but is completed on site.
Strategy and global competitiveness
The Spanish ceramic industry leads international markets from Castellón. But the cluster needs global competitiveness strategies, new export models and a shared vision on quality. Tile Valley in the US, emerging markets in Asia and the reshaping of Europe are all part of the debate.
Sustainability and energy transition
The ETS and CBAM have changed the regulatory framework for the sector. Thermal electrification is no longer an option but a strategic necessity. The debate on electric kilns, cogeneration and new energy technologies defines which factories will be operational in 2030.
Innovation and technology
The 2mm ceramic slab, digital glazing and new manufacturing processes have redrawn the possibilities of the product. Innovation is not only in design: it is in the materials, the processes, and the sustainability of the life cycle.
Now, the full view